This class is an introduction to the theory and practice of digital marketing analytics. Students will explore the theory of web analytics and how they are used in real-world business situations. An emphasis is placed on identifying the appropriate analytics tools to collect,analyze, and visualize data from the web, using that data to make decisions that impact an organization, its stakeholders, and its customers.
You may choose from the following sections to attend this course:
 ONLINEThis class is 100% online and there is not a set class time. You take part in learning activities using Canvas, an online learning platform. You communicate with your teacher and classmates through online discussions, video recordings, and class activities. |
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